Mixpanel is a product analytics tool that enables you to capture data on how users interact with your digital product. Mixpanel then lets you analyze this product data with simple, interactive reports that let you query and visualize the data with just a few clicks.
Additional reference: Supported Mixpanel APIs
Mixpanel documentation: API guide, Authentication
Contents
- A. Set up a Mixpanel connection
- B. Edit Mixpanel application details
- C. Edit advanced Mixpanel settings
- D. Test the connection
A. Set up a Mixpanel connection
Start establishing a connection to Mixpanel in either of the following ways:
- From the Resources menu, select Connections. Then, click + Create connection at the top right.
– or – - While working in a new or existing integration, you can add an application to a flow simply by clicking Add source or Add destination/lookup.
In the resulting Application list, select Mixpanel.

The Create connection pane opens with required and advanced settings.
B. Edit Mixpanel application details
At this point, you’re presented with a series of options for providing Mixpanel authentication.

Name(required): Provide a clear and distinguishable name. Throughout integrator.io imports and exports, you will have the option to choose this new connection, and a unique identifier will prove helpful later when selecting among a list of connections that you’ve created.
Application (required, non-editable): A reminder of the app you’re editing.
Username (required): Enter your Mixpanel username.
- Log in to your Mixpanel account.
- Navigate to Settings → Organization Settings OR Project Settings → Service accounts.
- Select your service account (if none exists yet, create a new service account).
- Copy your Username from the 'Service account' tab.
Secret (required): Navigate to Mixpanel to retrieve your secret. Multiple layers of protection, including AES 256 encryption, are in place to keep your secret safe. When editing this connection, you must re-enter this value each time; it is stored only when the connection is saved and never displayed as text.
- Log in to your Mixpanel account.
- Navigate to Settings → Organization Settings → Organization OR Project Settings → Project Name.
- Navigate to Service Account and create a new service account. Copy your Secret from the 'Service account' tab.
Note: Make sure you save the service account's secret. You will never be able to access it again.
Project token (required): Navigate to Mixpanel to enter the token generated for you. Multiple layers of protection, including AES 256 encryption, are in place to keep your token safe. When editing this connection, you must re-enter this value each time; it is stored only when the connection is saved and never displayed as text.
- Log in to your Mixpanel account.
- Navigate to Settings → Organization Settings → Projects → Overview OR Project Settings → Project Name → Overview.
- Select your project (if none exists yet, create a new project).
- Copy your Project Token from the 'Overview' tab.
Project ID (required): Your project ID is a unique identifier provided by Mixpanel.
- Log in to your Mixpanel account.
- Navigate to Settings → Organization Settings → Projects OR Project Settings → Project Name → Overview.
- Select your project (if none exists yet, create a new project).
- Copy your Project ID from the 'Overview' tab.
C. Edit advanced Mixpanel settings
Before continuing, you have the opportunity to provide additional configuration information, if needed, for the Mixpanel connection.

D. Test the connection
Once you have configured the Mixpanel connection, you have a few options for continuing:
- Save – click this button to test the connection, commit the new connection so that it will be available to all integrations for your account
- Save & close – click to test and save the connection and exit the Create connection pane
- Cancel – click to exit without saving any new changes
- Test connection – click this button to verify that your new connection is free of errors
When you test or save the connection, it is verified before continuing.

The new connection is now successfully added to your account. It will be applied to the current source or destination app if you created it within a flow. Otherwise, you may proceed to register the connection with an integration.
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