Set up a connection to Amazon Seller Central

Tom Santiago

Updated April 17, 2025 10:42

Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon customers. If you have a Seller Central account, you’re considered a marketplace or third-party seller.

Amazon Seller Central documentation:

Tip

This prebuilt connection applies only to Amazon Seller Central production environments. Select a universal HTTP connection instead for an Amazon sandbox environment.

A. Set up an Amazon Seller Central connection

Start establishing a connection to Amazon Seller Central in either of the following ways:

From the Resources menu, select Connections. Then, click + Create connection at the top right.

– or –
While working in a new or existing integration, you can add an application to a flow simply by clicking Add source or Add destination/lookup.

In the resulting Application list, select Amazon Seller Central. The Create connection panel opens with required and advanced settings.

B. Describe the Amazon Seller Central connection

Edit the General settings specific to your account and this connection resource.

Name (required): Provide a clear and distinguishable Name for the connection. Throughout integrator.io imports and exports, you will have the option to choose this new connection, and a unique identifier will prove helpful later when selecting among a list of connections that you’ve created.
Application (required, non-editable): A reminder of the app you’re editing.
API type (required): Select one of the following options:
- Selling Partner API (SP-API)
- Hybrid Selling Partner API (SP-API and MWS)
You must supply Amazon admin-level credentials to authorize the connection for the Selling Partner API (SP-API) and Amazon Hybrid Selling Partner API (SP-API and MWS) options.

Selling Partner API (SP-API)

Selling region (required): Select one of the following regions:

North America
Europe
Far East

If you are not already registered to sell in the region selected, your calls will fail.

Marketplace (required): Select the marketplace. This list varies depending on the region you selected.

Hybrid Selling Partner API (SP-API and MWS)

Note

Reauthorize your integration app connection once per year using the Hybrid Selling Partner API (SP-API and MWS) option.

Selling region (required): Select one of the following regions:

North America
Europe
Far East

Your calls will fail if you are not already registered to sell in the region selected.

Marketplace (required): Select the marketplace. This list varies depending on the region you selected.

C. Edit advanced Amazon Seller Central settings

Before continuing, you have the opportunity to provide additional configuration information, if needed, for the Amazon Seller Central connection.

sidebar. Optional concurrency and rate limit settings

Borrow concurrency from (optional): Select another connection from the list. By default, all data flowing through a connection record is submitted to the respective endpoint application at the concurrency level configured for that connection record. There are cases, however, where multiple integrator.io connections need to share the same concurrency level, and this field allows you to specify which connection you would like to borrow from. With borrowed concurrency, the data flowing through both connections will be submitted to the endpoint application together, via a shared concurrency model.
Auto-recover rate limit errors: This setting is enabled by default with a predefined value for Target concurrency level. You can disable the setting if required. To set or make changes in any of these settings, you must have admin or manage permissions.
- Target concurrency level: This field is shown only if Auto-recover rate limit errors is enabled. Change the predefined value as required to limit the number of concurrent API requests allowed by the connection resource. See also, Setting currency level on a connection.
- Concurrency level: When Auto-recover rate limit errors is checked, you can't modify the concurrency level because it matches the value set by the connected platform's runtime. When Auto-recover rate limit errors is not checked, you can enter a value to limit the number of concurrent API requests allowed by the connection resource. See also, Setting currency level on a connection.

D. Save and authorize the connection

Once you have configured the connection, you have a few options for continuing:

Save & Authorize – click to authorize and save the connection and exit the Create connection panel
Close – click to exit without saving any new changes

When you save the connection, it is verified before continuing.

The new connection is now successfully added to your account. It will be applied to the current source or destination app if you created it within a flow. Otherwise, you may proceed to register the connection with an integration.